Blue Jeans & Dreams
On Saturday, April 29th, 2023, Heartland Equine Therapeutic Riding Academy (HETRA) held its 22nd Annual Blue Jeans & Dreams at the HETRA barn in Gretna, NE. Over 570 guests attended, and over $323,000 was raised. Blue Jeans & Dreams is HETRA's largest annual fundraiser. I designed all physical and digital design materials, including the program, social media posts, event signs, and PowerPoint designs. The design materials were crucial to helping the audience understand how they could contribute before and during the special night as well as the impact of their donation.
Program Design
Program Design with Bidder Card Insert
Invitation Design with RSVP and Donation Card
Auction Letter
Mass Communication
Mass emails were an important tool for spreading information about Blue Jeans & Dreams. I created multiple mass emails to send information about reservations, auction items needs, sponsorship opportunities, and the final exciting announcement.